Blue Ox Success Series: Engaging Stay-at-Home Customers through Social Media
Wednesday, April 22, 2020 (1:00 PM - 2:00 PM) (CDT)
Description
Webinar: Engaging stay-at-home customers through Social Media.
Harnessing the power of social media is both an art and a science. Whether or not your business is currently open, it?s more important than ever to stay connected and build relationships with home-bound customers. Your fans want to hear from you, and many are still making daily buying decisions.- How can you maximize your social media presence?
- Why are certain messages and content more engaging?
- What opportunities are there to sell products and services?
- How can you target the right audiences through paid advertising?
Frank Soukup, Director of Marketing at Cote Family Destinations (Grand View Lodge) will share other tips and ideas to stay connected to your customers and will give specific examples of what Grand View Lodge is doing to keep in front of their customers during this time.
About the Speakers:
Maria Surma Manka works with organizations to translate their complex work into meaningful materials and stories. Through public relations strategy, content writing, media relations and social media, she helps shift the spotlight onto her clients to improve sales, engagement and their reputation. She founded and leads Two Rivers Communications, a strategic communications firm that works with organizations and companies around the country, particularly those in the energy and technology spaces.
Prior to launching Two Rivers, Maria worked for Tunheim, a public relations agency, where she partnered with global companies, start-ups and nonprofits on media relations, branding efforts and events marketing. She was also a blogger (known as Maria Energia) for many years and wrote for several top environmental news sites.
Maria co-founded and co-chairs the Women's Leadership Fund, a local effort to accelerate the number and impact of women leaders in rural Central Minnesota. She also serves on the St. John's Outdoor University advisory council and is a Junior Achievement volunteer. Maria is a graduate of Hamline University and loves anything related to food: growing it, hunting it, foraging for it, cooking it and eating it. She appears as a riveted audience member in the Oscar-winning film 'An Inconvenient Truth.'
Frank Soukup, Director of Marketing, Cote Family Destinations (Grand View Lodge)
Frank Soukup is the Director of Marketing for Cote Family Destinations. He also serves on the Brainerd Chamber Board of Directors and the MRCA Board. Frank's areas of expertise include advertising, marketing, web direction, videography, photography, SEO, social media, and more.
About the Blue Ox Business Academy and Success Series:
With support from Anderson Brothers Construction, the Blue Ox Business Academy delivers local, affordable and high-quality training that strengthens our community by helping businesses succeed. By investing in yourself or your employees, you achieve the highest possible returns in enhanced skills, confidence and job satisfaction. Blue Ox trainers are professional presenters with engaging personalities and real-world experience. Participants make great peer connections and leave with tools and ideas to immediately put into action.
$10 for Members
$20 for Future Members
Education
Brainerd Lakes Chamber Event
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